Aloha! I'm Aulani Hirayama, a Molokaʻi girl and proud mama. Tita Hood Collective was inspired by the sisterhood that surrounds us—from our lifelong friends and cousins to the women who help shape us throughout our lives.

As a mom of all girls, I wanted to create a space where my daughters could grow up understanding the value of friendship, support, and community. Tita Hood is a celebration of the local girl lifestyle and a reminder that we don't have to walk through life alone.

Rooted in Hawaiʻi and inspired by the women around us, our brand exists to uplift, connect, and remind every wahine that there is strength in sisterhood. Because no matter what season of life we're in, we all need our Titas.